OFF STRAND Kicks OFF In London: August 26th-31st



Privet lovely Matryoshka’s!! If any of you are lucky enough to live in London- well it’s that time again! OFF STRAND has kicked off in London starting August 26th and will be here until Sunday, the 31st! This is the 3rd edition for the pop up store event, created by Anna Pitchouguina (a Russian designer) and the graphic designer Emanuele Copioli. The event will be showcasing the SS 2015 collections of London based designers + collections by Russian designers Anna Pitchouguina whose collection is Pitchouguina, and Iulia Filipovscaia of the bold label, Lana Siberie (Two Designers I was lucky enough to interview). Hehe, So I’ve included links to the OFF STRAND website so you guys can have more information + links to the interviews if you are curious to know a little bit more about the designers.

Zaychishka’s Interview With The Fashion Designer Anna Pitchouguina “She Is A Dreamer, Definitely A Dreamer”

Interviews & Exclusives


Youthfulness, simple shapes, and awkward moments come to life in Anna Pitchouguina’s collections that have been gaining popularity since the launch of her brand in August 2013. The Russian Fashion Designer who was raised in Poland gets most of her inspiration from everyday moments, moods and scenes. In her latest Autumn-Winter 2014/15 collection melancholy adorns each garment. Think of lone foot steps in the snow, and trees mourning over the loss of their leaves; A haunting image straight out of the Picturesque Russian landscape in the dead of winter. Recently Anna Pitchouguina let me ask her a few questions, where she discussed what it was like behind the scenes at this years Aurora Fashion Week ( for her, and her team), to her love of fabrics, and of course why she is so drawn towards everything awkward, and how it became a leading muse for the Pitchouguina brand. The Interview is included below.