Arthur’s behind the wheel of the Jeep in Summer Heat Arthur Kulkov has been featured in H&M’s campaigns in the past such as the Summer Heat campaign (2013) where he modelled off H&M’s swimwear. Now the Russian model is making a return alongside Andre Feulner for H&M’s Spring-Summer 2014 “Subtle Simplicity” collection. Prepare to see muted colour-blocking, military cut shirts, must have bombers and of course denim for a masculine and understated style.
Elena Perminova is soaking it up under the sun in the Maldives, and wearing dresses from H&M’s Spring-Summer 2014 collection. One word: Beautiful! She always makes H&M clothing look so good!!!! ( like when she was featured in Harpers Bazaar modelling off Isabel Marant’s line for H&M). She just knows how to perfectly mix and match high end and low end fashion pieces to create sartorial looks to admire!