As you all know this is a blog dedicated to Russian and Ukrainian designers, so you’re probably wondering why I’m mentioning this event that is for London designers- If you remember my interview post with Anna Pitchouguina then this will all make sense, I promise. But if you don’t remember, well Anna Pitchouguina is a designer who was born in Russia, and had a Polish upbringing, she now has her own shop in London. Anyways!! Anna Pitchouguina and the graphic designer Emanuele Copioli teamed up to create OFF STRAND a non profit project with the goal to ‘create a collective showcase of London based designers, and make their work available through pop ups in different cities’.
Youthfulness, simple shapes, and awkward moments come to life in Anna Pitchouguina’s collections that have been gaining popularity since the launch of her brand in August 2013. The Russian Fashion Designer who was raised in Poland gets most of her inspiration from everyday moments, moods and scenes. In her latest Autumn-Winter 2014/15 collection melancholy adorns each garment. Think of lone foot steps in the snow, and trees mourning over the loss of their leaves; A haunting image straight out of the Picturesque Russian landscape in the dead of winter. Recently Anna Pitchouguina let me ask her a few questions, where she discussed what it was like behind the scenes at this years Aurora Fashion Week ( for her, and her team), to her love of fabrics, and of course why she is so drawn towards everything awkward, and how it became a leading muse for the Pitchouguina brand. The Interview is included below.