Anna Pitchouguina Makes Autumn/Winter 15/16 Cosy!


Anna Pitchouguina’s not constrained by the usual colours range designers opt for in the autumn and winter months. In fact the East London based fashion designer’s collection mixes electric blues, yellows, and greens with muted tones of navy, grey –and a show stopping silver cocktail dress. The autumn/ winter 15/16 season from Pitchouguina plays on the word cosy, as the made in London garments are contrived of soft linens, and warming wools. You’ll also notice that the collection plays with texture, and hand stitched details. Hands down this collection is something to covet.

Update: Pitchouguina’s Whimsical SS 2015 Collection


ss 2015

Privet Matryoshka’s! Pitchouguina’s latest collection for Spring Summer 2015 is for the whimsical girl. It’s playful, and looks so comfortable. Pitchouguina’s collections often draw inspiration from every day moments, and the little ‘things that can easily go unnoticed’. What I love the most when I look at the details of the collection are- well first let me say that each one of these pieces are so beautiful, and feminine and I can honestly picture seeing someone wearing any one of these on a romantic walk, out with friends, to even belonging to a girl who is a summer time jetsetter. I also adore her use of a soft and clean colour palette with pinks, whites and blues. Pitchouguina has also put her own twist on stripes- they aren’t overbearing, which stripes can be notorious for, instead this re-imagined take on the classic trend is subtle.

OFF STRAND Kicks OFF In London: August 26th-31st



Privet lovely Matryoshka’s!! If any of you are lucky enough to live in London- well it’s that time again! OFF STRAND has kicked off in London starting August 26th and will be here until Sunday, the 31st! This is the 3rd edition for the pop up store event, created by Anna Pitchouguina (a Russian designer) and the graphic designer Emanuele Copioli. The event will be showcasing the SS 2015 collections of London based designers + collections by Russian designers Anna Pitchouguina whose collection is Pitchouguina, and Iulia Filipovscaia of the bold label, Lana Siberie (Two Designers I was lucky enough to interview). Hehe, So I’ve included links to the OFF STRAND website so you guys can have more information + links to the interviews if you are curious to know a little bit more about the designers.

OFF STRAND Kicks Off This Week



As you all know this is a blog dedicated to Russian and Ukrainian designers, so you’re probably wondering why I’m mentioning this event that is for London designers- If you remember my interview post with Anna Pitchouguina then this will all make sense, I promise. But if you don’t remember, well Anna Pitchouguina is a designer who was born in Russia, and had a Polish upbringing, she now has her own shop in London. Anyways!! Anna Pitchouguina and the graphic designer Emanuele Copioli teamed up to create OFF STRAND a non profit project with the goal to ‘create a collective showcase of London based designers, and make their work available through pop ups in different cities’.

Zaychishka’s Interview With The Fashion Designer Anna Pitchouguina “She Is A Dreamer, Definitely A Dreamer”

Interviews & Exclusives


Youthfulness, simple shapes, and awkward moments come to life in Anna Pitchouguina’s collections that have been gaining popularity since the launch of her brand in August 2013. The Russian Fashion Designer who was raised in Poland gets most of her inspiration from everyday moments, moods and scenes. In her latest Autumn-Winter 2014/15 collection melancholy adorns each garment. Think of lone foot steps in the snow, and trees mourning over the loss of their leaves; A haunting image straight out of the Picturesque Russian landscape in the dead of winter. Recently Anna Pitchouguina let me ask her a few questions, where she discussed what it was like behind the scenes at this years Aurora Fashion Week ( for her, and her team), to her love of fabrics, and of course why she is so drawn towards everything awkward, and how it became a leading muse for the Pitchouguina brand. The Interview is included below.

Melancholy In Pitchouguina’s Autumn-Winter 2014/15 Collection

Collections, Look Book, Russian Fashion Designers


Imagine yourself caught in an unexpected moment, when emotions take over; taking you through highs and lows; Emotions are plastered for all to see on our faces, and heard within our voices. Pitchouguina is a brand based on emotions, specifically awkward behaviours, and dreamy attitudes. For Autumn-Winter 2014/15 Pitchouguina’s collection revolved around  naked tree’s, and foot prints left in the snow resembling a melancholic mood.